Brooklyn Lacrosse Clothing

We designed and maintained a Shopify storefront for Brooklyn Lacrosse Clothing, a lacrosse team that began its venture into the fashion industry. Uploaded products, added descriptions, custom password page, You May Also Like page, added youth/gender variants, integrated other team merch and sales channels into the nav bar (Play Lacrosse, Team Store nav points), created a full marketing rollout schedule and contributed to the final launch strategy. Their first official merch launch cleared $2K in sales. We also optimized alt text and manually resized images for a consistent, elevated grid.