Inside the PDF / Page 15
Make shade names easier to choose.
See how ILIA describes its shades. Apply the idea by adding a plain color description beside each name.
Free PDF / 50-Store Swipe File
See how brands explain fit and value. Each example includes an idea to apply to your own product page.
The FIGS example connects fit information to a specific action: put a useful recommendation beside the length choices.
A look inside
See how ILIA describes its shades. Apply the idea by adding a plain color description beside each name.
The Peak Design example turns bag capacity into something shoppers understand: the objects it holds and how they fit.
Download the full collection. Find a relevant example and use its notes to plan your first change.