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Free PDF / 50-Store Swipe File

See what 50 Shopify stores do and what to adapt.

See how brands explain fit and value. Each example includes an idea to apply to your own product page.

  • Find examples for lifestyle brands, including apparel and beauty.
  • See what each store does and how to adapt the idea.
  • Open the linked pages to explore the examples.

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Inside the PDF / Page 5
Help shoppers choose a size.

The FIGS example connects fit information to a specific action: put a useful recommendation beside the length choices.

A look inside

Turn a store example into your next change.

Inside the PDF / Page 15
Make shade names easier to choose.

Make shade names easier to choose.

See how ILIA describes its shades. Apply the idea by adding a plain color description beside each name.

Inside the PDF / Page 25
Show what fits inside.

Show what fits inside.

The Peak Design example turns bag capacity into something shoppers understand: the objects it holds and how they fit.

Choose one idea for your store.

Download the full collection. Find a relevant example and use its notes to plan your first change.

Get the free swipe file

PDF preview

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