A Shopify store guide
Keep the promise from your campaign.
Give visitors a page focused on the product or offer they clicked for.
01
Continue the message from the post.
A visitor clicking for a specific product expects to see it on the next page. Use the first screen to repeat the offer and show the product. Give them a clear action to take.
Place the post or ad beside the landing page. Check whether both describe the same product and offer.
02
Explain what the customer gets.
State who the offer is for and what is included. Show the price where it affects the decision. Explain what happens after the main button is clicked. Support claims with relevant examples or product facts.
Ask someone unfamiliar with the offer to describe it after a quick skim. Note what they misunderstand.
03
Give each section one job.
Use each section to explain the product or answer a buying question. Add proof where it supports a claim. Repeat the main action at useful points in the page.
Read only the headings. Check whether they explain the offer and lead toward the main action.
Plan your Shopify product page.
Use the free layout and writing prompts to plan each section.